How can you:

- easily estimate site’s SEO?
- rate your SEO consultant?
- gauge success of in-house SEO employees?
- evaluate your SEO business?

I am about to share with you 2 expert tips to track search engine optimization progress quickly.

For a site promoter, data is the single most strong tool. Three reasons why:

1. Data defines you as an search engine optimization.
If you don’t work s lot with data, neither customers nor the industry will take you seriously.

2. Data tells you how well you are performing.
I am all about customer feedback but first thing you got to do is root through your own data to find your search engine optimization strengths and weaknesses.

3. To a customer, data speaks louder than words.
How can a client make sure you are actually getting work done? Data. Will a cheesy “How ya doin” phone call do? No. Your boss needs reports, daily, weekly, monthly… Share your information, and you are halfway there.

If you take information as seriously as I do, and if you mine lots of it, chances are you are already heavily using SEO tools. If not, now is a good time to start and set up a powerful data mining and SEO reporting system for your company.

I am all for automation in my firm because the amount of websites I optimize today simply doesn’t leave me any other option but to automate.
Plus, with the new generation of breakthrough search engine optimization SEO reporting software out there, you can monitor your SEO progress fast and easy, just like thousands of SEO professionals do around the world.

Such software have killer email reporting systems built-in. I use them to set up an annual reporting schedule for each customer and for the entire year the tool sends out fresh and personalized optimization reports to my customers as a follow-up and directly to your inbox for a quick review.
Not only are search engine optimization software reports convenient but they are also good-looking and full of graphs so the design is one less headache I have to think about.

If you are interested what sorts of metrics are vital for SEO reports, I’ve pinpointed 3:

1. Keyword metrics:
- keyword rankings in targeted SEs
- historic rankings
- expected and up-to-date site visits by keyword
- keyword research metrics – competition, search volume etc.

2. Link building metrics
- Number and quality of customer backlinks
- Number and quality of link building partners
- Number and quality of competitor backlinks

3. On site and on page SEO metrics
- Landing page and page element optimization data
- Keyword density analysis for a keyword niche
- Site structure audit stats

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